CONTEXT & CHALLENGE

HEYKO aimed to be a central hub for coaches by providing a place to network, share information and learn. In other words, they wanted to be a singular resource for coaches.

My client asked me to create a professional networking tool that would allow sports professionals to network and share career insights, as well as find resources.

PERSONAS & USER FLOWS

I created personas formed around the two types of coaches HEYKO aimed to serve: a junior-level novice coach and a semi-pro college coach. Next, I established their use case scenarios and user flows.

IDEATION & ITERATION

I began quick sketches to generate ideas of how the layout of the site would look. From these sketches, I moved to mid-fidelity prototype screens. 

Focused on two scenarios:

1. User conducting a search through the site and finding relevant content.

2. User managing their team stats and accessing and sharing an athlete profile.

SOLUTION

I designed screens for both user flows through the website, the first one demonstrating how the user will navigate from the homepage to search for content, and the second one showing how the user will access team stats, player stats and manage a player profile.

ANNOTATED SCREENS

PROPOSED SITE MAP

I created a site map to show my client the structural organization of what a fully-built site would include.